Top 5 Beauty Retail Apps in Europe Q3 2025 Performance

In the third quarter of 2025, the performance of the top beauty retail apps in Europe showed varying trends in downloads and active users. According to Sensor Tower, these insights offer a detailed view of the market's dynamics.

Mein dm experienced a significant growth in weekly downloads, peaking at 271K in late August. Weekly active users also showed a positive trend, increasing from 8.9M to nearly 9.9M by the end of September.

Rossmann witnessed a steady pattern in downloads, with a notable peak of 201K in late August. The active user base remained strong, reaching almost 9.9M by the quarter's end.

The SEPHORA - Maquillage, Parfum app maintained a consistent download rate, with a high of 140K in early September. Active users fluctuated slightly but ended the quarter at around 2.3M.

Notino: profumi e cosmetici showed an interesting trend with a spike in downloads to 175K in early August. Active users showed resilience, closing at over 2M.

Lastly, Gold Apple: beauty store saw variations in downloads, peaking at 98K in late September. Active users saw a notable increase to 4.4M by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower's platform where comprehensive data is available.